Writing Pest Control Content – Quality is King

When writing pest control content, we take pride in the quality of what we create for our clients. Why? All the written content or photos appearing on your website affect how your pest control company is portrayed to your website visitors.

A solid professional image will tell potential customers visiting your pest control website that you are reliable. Yours is a company they can have confidence in. Someone to help with their pest control problem.

We’ve all visited websites containing badly written content, perhaps in broken English or with inaccurate information. Do you trust the information they provide? You may have spotted a pest control blog about one bug but which has a photo of a different one as the header image. None of these problems inspire confidence.

That is why it is important to have good quality, well-researched pest control content that matches your marketing strategy.

And that’s what we do at Pest Writers.

In this article we’ll answer the following questions:

• Why do you need to establish goals for your blogs?
• How do you choose relevant Pest Control blog topics?
• Why is research necessary to ensure accuracy? And why care?
• What defines successful pest control content? – More visitors!
• Why keeping Google in mind when writing is important?
• What are the three cornerstones of Google’s expectations?
• How can you use SEO and Keywords to draw visitors to your website?

Your goals, not ours

When we first discuss writing for you, we ask several questions. We want to understand what your goals and objectives are for any pest control content we write. We aim to provide pest-control writing solutions that meet the goals of your content strategy.

Are you trying to increase traffic to your site? Are you widening your service area? Offering new pest control treatments? Adding a glossary of pests found in your area? Making life easier for existing customers wanting to pay their invoices for regular treatments? Creating a newsletter to keep your community informed of seasonal pests?

We want to add value to your pest control marketing strategy. This is why we like to check what you want us to do rather than rush into churning out text based on assumptions.

But perhaps you simply want to add a few blogs because this is a busy time of year and you don’t want to lose the regularity of your monthly blogs. That’s also fine!

However complex or simple your requirements, we will be happy to help you achieve your goals.

The best Pest Control blog topics are …

The best pest control topics for blogs, articles, newsletters, etc., are what is relevant to your business! Based on our experience, we can even give you pest control blog ideas should you need them.

Blogs typically revolve around the types of pest control treatment you provide, together with the various pests your customers need to be aware of. The blogs may highlight eco-friendly treatments, pest prevention, or seasonal pest control tips – the number of potential topics is vast.

The blogs or articles can be a great way for you to highlight particular skills or specialized pest control services you offer that put you apart from your competitors. Case studies may be good – but it can be a challenge to find a customer willing to have their recent battle with bed bugs or termites thrust online for their neighbors to see!

Whose name appears as Author?

A frequently asked question is about the name of the author of the blog. Will Pest Writers appear as the author or will it be the pest control company, a previous author, or someone else? That is entirely up to you. In the majority of cases, we act as a ghost blog writer, with the credit going to the pest control company owner or someone in the company. (That does sometimes create a small problem when we are asked to provide a long list of clients – we respect the anonymity of our clients. That’s what ghost writers do. However, we have many satisfied clients who are happy to act as references.)

Research when writing pest control content

Research is important. Why? We have been writing about pests for many years in five different countries, meaning we know a lot about pests. We have bred many of the insect species that plague people’s homes, giving us a unique insight into their habits. Owning a 250-acre game reserve in South Africa for a decade, made us aware of and knowledgeable about larger pests.

That doesn’t stop research from being important. We still research every article.

Times change, technology changes, public opinion changes – what were common pest control treatments a few years ago have been replaced with safer, eco-friendly alternatives. Homeowners are often less willing to have their property sprayed with poisons. Climate change is altering the habits and habitats of many pests.

Research has to be thorough. A recent review of a dozen Pavement Ant blogs revealed a staggering number of inaccuracies. From the number of queens per nest to the ant’s ability to bite people – the incorrect ‘facts’ were disturbing. Even the scientific name was wrong in most blogs! Sadly, that’s representative of much of the content offered today – simply text stolen/repeated from other blogs, without any background knowledge or fact-checking.

Pest Writers have years of expertise. But we still thoroughly research every aspect of every article to ensure what is on your website is 100% accurate.

What is Successful Pest Control Content Writing?

What is successful content writing? We’ve already said it must meet your objectives. Surely, though, underlying any objective is that people must read the content. And to do that, no matter how accurate or well-written the text, people must visit your website!

You need Google – like it or not

Although there are other search engines and other ways to find your company, most people use Google. With over 98% of people in the US now using their phones to find services, including pest control, you cannot afford to be invisible online.

The challenge is to get people to visit your website and not someone else’s. If you type in Pest Control Treatment USA, you are likely to see 40,800,000 hits. Sadly, if you are not in the top 10, you are all but invisible.

How do you get in the top ten search engine results, or better yet, the top of page 1? Good question!

Google indexes all the myriad websites on the Internet. It is Google that chooses which one will be on page 1. Google does this through a complex series of algorithms. Trying to match the Google algorithms to rank as high as possible in the search results is done using Search Engine Optimization (SEO).

Pest Writers’ knowledge and experience with SEO is a key factor in why we excel at writing pest control content!

Getting to page One on Google

As mentioned, Google (and all search engines) uses a complex series of algorithms and AI to decide where to show your website in the millions of pest control websites it lists.

Anyone who guarantees such they can put any content at the top of page 1 is probably unaware of the complexities. It is certainly possible but never guaranteed. Why?

Google wants happy visitors. We’ve all had the experience of searching for something only to be shown something totally unrelated. This leaves you unhappy with Google! For that reason, Google is always refining the algorithms it uses for its search engine.

First and foremost, Google looks for these three items in any content: Authority, Relevance, and Experience.

Authority

Authority is a complex subject and one of the more difficult to quickly address if your website is new. Basically, Google wants someone who searches for, say, signs of a heart attack to be shown pages from a website that knows the subject. WebMD or Mayo Clinic have a very high ‘authority’.

Google will favor such websites at the top of its listings because the answer could be a matter of life and death.

For the same, obvious reasons, Google will not show Uncle Fred’s blog discussing his recent heart issues at the top of page 1.

Relevance and Experience

Relevance is more obvious. A blog specifically about Pavement ants should have an obvious focus on Pavement ants and not meander onto wasps or other pests. (That’s not true of a blog about seasonal pests, which will cover multiple pests but the style of writing should be clear that multiple topics are covered.)

Experience is also understandable. Google will have seen many articles on Pavement ants and have a list of known words related to the subject, such as queen, drone, sweet, greasy, and so on. If your content has some or most of these related words, then Google will assume you have experience with Pavement ants.

Pest Writers will ensure your content has Relevance and Experience, we can also discuss ways to improve your website’s Authority, if it’s an issue.

Writing Pest Control Content using the right SEO Keywords

You may have heard keywords are critical to a website’s SEO ranking. It’s true that in the past they were essential. And even today they still have value. But some years ago, the guys at Google spotted SEO ‘experts’ trying to stuff keywords into blogs where they made little sense, just to cheat the system.

Keywords allow Google to determine the focus of the pest control content. Is it about all pest control, certain pests, specific treatments, etc? But Google can now look past the individual keywords. It has an AI-generated thesaurus it uses to look for Latent Semantic Indexing (LSI). Simply put, it expects to see words related to your main topic appearing on your page. We saw an example when discussing ‘Experience’ above.

There are various types of keywords employed to catch Google’s interest, such as long-tailed keywords. This is because ‘pest control Miami’ throws up 22,500,000 hits. That’s probably not going to help someone looking for termite problems in Miami-Dade. So they will extend their search using a longer set of words – these are the long-tailed keywords you might need to add to your content to get visitors.

Pest Writers has the experience and the premium tools to identify the right keywords and LSI to ensure your pest control content is structured for the optimum Google search – in other words, SEO.

How we can help

We’ve looked at writing pest control content in detail. This article has covered:

• The need to establish goals for your blogs.
• Choosing relevant Pest Control blog topics.
• The need for research to ensure accuracy.
• What defines successful content – visitors.
• Why keeping Google in mind when writing is important.
• The three cornerstones of Google’s expectations.
• How to use SEO and Keywords to draw visitors to your website.

Pest Writers have the experience and skills to cover each of these points to make sure the content on your website hits the best SEO target points. We will help you to increase the number of visitors to your website, which ultimately means higher revenue and more profits.

This article is about how we write the perfect pest control content for your website.

 

Click here to learn why it is important to have pest control blogs to boost your revenue. And how we can help you do this.

Click to learn more about our pest control writing services. What are the steps we take when we write, including style, SEO, etc?

Why choosing the right platform is critical

Why choose WordPress for pest control websites? Because it could have a direct impact on your business. That might sound extreme but choosing the right platform for your website is one of the most important decisions you will make for your business. Just consider:  your website is how people find you, learn about your expertise, and decide whether they will give you a call.

Still not sure? Ask yourself – how do I find the nearest restaurant, movie times, reviews about shops …and so much more? Today, the vast majority of people looking for pest control services turn to the Internet for guidance. Your website is critical to your business.

Why choose WordPress?

Over 29% of all websites on the Internet are built using WordPress, which gives you a good idea of its popularity. That percentage is growing year on year. And for good reason.

In this article, I’ll outline the four main reasons why WordPress is the ideal platform for your pest control website.

1.         Easy to use

WordPress is amazingly easy to use. It’s designed so the hard work is done behind the scenes. For example, if you add a page – WordPress can automatically add it to the menu. If you want to sort out your blogs by categories, that can also be set to be automatic.

To use WordPress you don’t have to be a computer whiz kids. If you want to add pages, blogs and images it’s very simple and normally involves just a single click. Unlike many other website tools, you don’t need to know anything about PHP, javascript or technical jargon.

If you want to add a new feature to your website – perhaps a fancy photo gallery of pests, a new contact form or include a Google map of where you’re located, it’s easy. Simply use a plugin as discussed below. These features and many like them would require programming in most non-Wordpress websites.

2.         Flexible

WordPress flexibility comes from two main areas: themes and plugins.

Themes are the basic design template for your website. There are themes for photographers, restaurants, authors – almost anything you can think of, including pest control. Often, even a theme on an unrelated topic can be used to great effect by using uncomplicated options.

Themes provide the flexibility on how pages are laid out, what basic colors are used and where and how images are displayed and so on.

(Read: Choosing the right theme.)

The theme allows personal tailoring but some people want to go beyond the standard features, which is where plugins come in.

Plugins are small ‘program’ that can be added to provide additional functionality. These tools allow you to make changes to almost every aspect of your site’s layout and content.

Thousands of plugins are available to make simple tasks even easier. For example, linking social media to your website or adding YouTube videos by simply adding the URL. Galleries, sliders, and carousels are just a few of the ways plugins can make your photos make the best impression on the visitors to your site.

3.         Secure

All software is at risk from hackers and others intent on causing trouble. Even large corporations like Yahoo and Uber get hit.

With that in mind, it’s no surprise that WordPress is also subject to the same attacks. The great news is that with so many users, a lot has been done to protect them against such risks.

WordPress has some amazing security features, which make it pretty solid without any changes. It is regularly updated, with new security features to keep abreast of new threats. But, if you want to really secure it there are many options to reinforce the already excellent security.

Free plugins are available that provide an even more comprehensive cover. And a good hosting site will add other layers of protection.

Compared to many other website platforms, WordPress will give you greater peace of mind.

4.         SEO

Any website is only of value if people see and visit it. Google plays a large part in the visibility of your website. They focus on making the visitor experience as good as possible. Google rate factors like the speed your website loads, how well it works on mobile phones, how relevant the content is and much more.

Making sure your website meets these requirements is the purpose of SEO – Search Engine Optimization.

WordPress is designed to be SEO compliant. By nature, it is also designed to load fast and be responsive to the type of device it is viewed on, with images adjusted for mobile screens.

As with most other aspects, plugins are available. They can help check your photos aren’t too big or slowing down your website. Yoast SEO helps as you add content by highlighting areas where you might be missing a Google SEO requirement.

The level of control you have over SEO with WordPress is much higher than you have with drag and drop platforms.

If you have a website, try these two tools to check how well it will be viewed by Google:

Google Page Speed Insights

Pingdom

Let WordPress let you focus on Pest Control

In summary, WordPress for pest control websites is easy to use and secure, yet flexible enough to fulfil the needs of the most demanding users.

It’s interesting to note the results of a survey published in December 2017. Around 50% of WordPress users said the simplicity of the platform was the best thing about it. A further 32% said they thought the flexibility was the best aspect.

When asked whether WordPress was as good as, or better than, its main competitors, a staggering 81% said they thought it was.

That says a lot about how existing users feel about WordPress. Coupled with the growing number of people using it, means that it is the right route for a business looking for a platform that will support their business without taking up time they should spend doing pest control.

Like any tool, experience can help you see the results quicker, often with a more polished finish. Pest Writers have nearly a decade of expertise in building websites. Contact us to discuss how we can help make your online dreams come true, so you don’t take your focus from your business.