Sample blog about Bed bugs
To give you an idea of the type of blogs we write for our clients, here is a sample blog about bed bugs. Unlike other samples, this has been written with pest controllers in mind.
We make sure we personalize each blog in this manner.
The rise of bed bugs
Over the past decade or so, bed bugs have become an increasing curse for many home and business owners in the US. At the same time, they have presented an interesting opportunity for pest control businesses.
Bed bugs can occur in almost any area where people sleep, such as homes, hotels, hospitals, and even cruise ships. Lack of cleanliness is not a factor in their presence and they can be found just as easily in a five-star hotel as in a poorly maintained home.
Although bed bugs have been shown to carry pathogens and parasites, they don’t spread disease. However, their bites can cause skin irritation and possible secondary infections. The psychological problems of a bed bug infestation are often more serious than the wounds themselves. This is an important consideration when people are looking for a solution to their bed bug problem. They don’t like to advertise it.
Tricky pests to eradicate
To minimize costs, many people try to eliminate bed bugs themselves. Unfortunately, most homemade remedies and DIY treatments are ineffective. They may be heavily promoted on the Internet and sold in stores but the majority are useless. By delaying proper treatment, the victims of bed bugs only make matters worse. And end up spending more.
The rapid increase in bed bugs during an infestation and their ability to hide just about anywhere means they are difficult to eradicate. This may be true even for exterminators. Adults can survive for several months without feeding and their eggs are notoriously hard to kill. Across the country, bed bugs are also becoming resistant to a growing number of pesticides.
The challenge of completely destroying a bed bug infestation has given rise to some innovative solutions. This is especially so as more pesticide-resistant strains appear.
The work grows as the bed bugs grow
As mentioned at the outset, the upsurge in bed bug infestations has provided unprecedented opportunities for pest control companies. This can be seen in many published statistics. The revenue from bed bug control alone in the US for 2016 was $611.2 million, a rise of 6.6% over the previous year. In the same year, 99% of pest control businesses in the country treated at least one bed bug infestation.
A further indicator of potential business growth is the increase in annual reports from various sources on the worst cities in the country for these pests. A popular example is “The 50 worst cities in the US for Bed bugs”.
There is no doubt customers are out there. But how do pest controllers develop that potential? Or more to the point, how do those clients find them?
PCT Online Magazine reported in April 2017 that 49% of homeowners normally turned to friends for recommendations about a pest control company. The report said 39% used the internet to find a company.
The need for visibility
Realistically, when it comes to bed bugs, how many people are likely to turn to their friends for help? In doing so, they will be announcing their home is infested with these repulsive pests. That’s part of the bed bugs curse! It seems an unlikely conversation given the psychological and social issues involved.
So where do people go for advice? According to Forbes, 84% use the Internet to research future purchases. But not every pest controller’s website will attract new customers. Why? A Chitika report showed that 91.5% of people searching the Internet stop at page 1, with only a mere 6% moving on to pages 2 or 3.
It doesn’t take a mathematician to see that any pest control business not on page 1 of Google is missing out on a lot of potential customers. Simply put – if you’re on page 4 or worse, potential customers are unlikely to find you.
Can you afford to be invisible to people desperately looking for a bed bug exterminator? You may wish to check your website’s position on Google as a matter of urgency. Don’t use your own computer as previous searches can give you an overly positive result. Get someone to search on their machine. The results might surprise you.
Become visible. Don’t delay. This is not the time for complacency!
This is a sample blog to highlight our writing services.
To read another sample blog, go to our Sample Blog about Wasps